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M2Call Aiming for the Top: New CTO Strengthens Delivery Strategy – How Will It Benefit the Healthcare Sector?

M2Call, a leading actor in artificial intelligence in the MedTech industry, is entering a new era with the addition of an experienced Chief Technology Officer (CTO), Toni E. Aoun, at the helm. Toni brings 20 years of expertise in deliveries and related processes to the table, and he has already proven to be a crucial force for the company. With deep insights into delivery processes, he shares key points to support M2Call’s deployment.

“Expectation management is the core of the delivery process,” explains Toni. He emphasizes the importance of understanding the customer’s needs and reaching agreement with the customer on the end product as the first and most important step. Since its founding in 2021, M2Call has been known for delivering cutting-edge technological solutions to the healthcare sector using advanced artificial intelligence. The company’s mission is to revolutionize healthcare by optimizing workflows, empowering healthcare professionals, and improving patient care.

Toni’s extensive experience in deliveries aligns with M2Call’s objectives. “I have contributed to the startup of several companies and built operational and delivery organizations for 20 years,” he says. “My knowledge of artificial intelligence as an aid will also be crucial to our success, both in product development and internal processes.”

“Automation is at the heart of our delivery strategy,” Toni continues. “By implementing automatic flows and processes, we ensure efficiency, accuracy, and consistency in our deliveries, minimizing risks and ensuring timely delivery.”

In M2Call, compliance with the ISO13485 standard is crucial, Toni points out. “We are committed to delivering products and services of the highest quality, and ISO13485 is our guide to achieving this goal.”

Toni is a key figure in M2Call’s mission to deliver innovative and reliable solutions to the healthcare sector. His expertise and dedication are crucial to the company’s success and continued growth, and his contributions create a solid framework for efficiency, quality, and customer satisfaction.

M2Calls Migo rethinks patient monitoring in collaboration with Rigshospitalet

With the article “New helper spreading in Danish hospitals”, TV2 has highlighted the growing presence of innovative solutions (including Migo) in Danish hospitals. The article emphasizes the necessity of utilizing technology to improve working conditions and patient safety in the healthcare sector, which is more pressured than ever. We couldn’t agree more.

With its intelligent patient monitoring, Migo stands out with its intuitive user interface and features developed in close collaboration with doctors and nurses. Migo is an app connected to a camera that monitors the patient in the patient’s room. When the patient performs specific movements, the nurse is immediately notified and has the opportunity to see the patient through the app. Therefore, the nurse always has the patient in their pocket when they cannot be present in the room, for example, to attend to other patients or to run an errand in the medication room. By providing real-time monitoring of patients, Migo enables healthcare professionals to make informed decisions and thus ensure optimal patient care.

In collaboration with Rigshospitalet, Migo is now in test operation, providing a unique opportunity for validation and ongoing improvement of the solution. The feedback from healthcare personnel is extremely valuable to us. With this knowledge, we can further develop and adjust Migo to meet the necessary needs. The app represents a breakthrough in healthcare technology, ready to improve patient care and workflows in hospitals across Denmark.

We are very proud of the development of Migo and its potential to make a meaningful difference in the healthcare sector. Our team is greatly motivated by the opportunity to contribute to progress in healthcare technology while simultaneously improving both patient safety and healthcare professionals’ workflows.

Exclusive distribution with Siemens Healthineers

Siemens Healthineers is collaborating with M2Call, part of the Zibra Group, to distribute an intelligent camera/AI solution for monitoring patients in intensive care units. The solution has been co-developed with leading clinicians, specialists, and nurses in the field.

  • Collaboration between Siemens Healthineers and M2Call on the development and distribution of intelligent camera/AI for monitoring patients.
  • Intelligent camera surveillance and app with real-time alarms for optimal patient safety and workflow in the department.
  • New, groundbreaking technology for 24/7 monitoring – for the benefit of both patients and staff.

Expected CE-marked and ready for sale in the second quarter of 2023.

Siemens Healthineers has entered a collaboration with M2Call to distribute a unique AI camera solution for monitoring critically ill patients in intensive care units. The AI technology in the camera responds to clinically important movements and sends an alarm to the staff via an app on a smart device that shows which movement is involved along with real-time video of the patient. The project stems from the challenges that single rooms in the new hospitals pose to the staff in intensive care units in relation to constant presence with the patient, as the staff often, but briefly, have to leave the room to perform other tasks. The new co-developed solution allows for 24/7 monitoring of patients for the benefit of both patients, relatives, and staff, and can potentially help free up resources in a very stressful clinical everyday life for nurses.

“We are pleased with the strong collaboration with M2Call, a highly competent partner, on the development and distribution of this new innovative solution, which can not only be used in Denmark but also in the rest of the world. As a major global player in the market, it is important for us to be at the forefront of new technology that can solve current and future challenges in the healthcare sector”

says Ole Nygaard, Head of Strategy and Business Development at Siemens Healthineers.

Developed in close collaboration with clinicians, specialists, and nurses

Clinical staff has been involved from the beginning of the process, as it is their clinical needs and patient safety that have been in focus. During the development, user tests have been carried out on an ongoing basis at relevant clinics, where feedback from the healthcare professionals has played a crucial role in ensuring optimal experience and function of the solution. Intensive care patients must be monitored 24/7 and with the transition from multi-bedrooms to single rooms, the flexibility and autonomy of healthcare professionals have been reduced, which can cause increased pressure on staff. This solution makes it possible to share the monitoring of patients and therefore allows patient-assigned healthcare professionals to briefly leave the room to solve other tasks. The patient is “in the pocket” and this provides proximity at a distance.

“When we look at the challenges in healthcare, technology will be an integral part of the solutions. Therefore, we are proud to be able to contribute to the development of this new innovative solution, and thus help realize a great idea for the benefit of both patients and healthcare professionals. Our core focus is the use of artificial intelligence (AI) in healthcare, and this product is an example of how technology can support healthcare professionals and patient care. With Siemens Healthineers as a strong innovative partner, we have unique access to the MedTech market”, says Karsten Madsen, CEO of M2Call.


Migo is an intelligent camera solution for the 24/7 monitoring of patients. The camera uses artificial intelligence to detect specific potentially critical movements and can via an app on a smart device send alarms and real-time video of the patient so that the staff can receive important patient information at the right times. 

Siemens Healthineers 2023

Siemens Healthineers AG (listed in Frankfurt, Germany: SHL) pioneers breakthroughs in healthcare. For everyone. Everywhere. As a leading medical technology company headquartered in Erlangen, Germany, Siemens Healthineers and its regional companies are continuously developing their product and service portfolio, with AI-supported applications and digital offerings that play an increasingly important role in the next generation of medical technology. These new applications will enhance the company’s foundation in in-vitro diagnostics, image-guided therapy, in-vivo diagnostics, and innovative cancer care. Siemens Healthineers also provides a range of services and solutions to enhance healthcare providers’ ability to provide high-quality, efficient care. In fiscal 2022, which ended on September 30, 2022, Siemens Healthineers, which has approximately 69,500 employees worldwide, generated revenue of around €21.7 billion and adjusted EBIT of almost €3.7 billion. Further information is available at


M2Call is a MedTech company founded in 2021 and located in the MindFuture building in Taastrup, Denmark. At M2Call, we are committed to deliver people-oriented innovation to healthcare for both patients and healthcare personnel. We do this by collaborating closely with doctors, nurses, and other healthcare professionals to ensure that the solutions we develop always fit the purpose it was made for.